sales@marketresearchvision.com


Google's expected update for Chrome could make life difficult for extensions

Published Date : 2019-01-28 09:37:13

Google has proposed some changes and might soon release an update for its chrome web browser, which could completely destroy ad-blockers. The proposed changes would make it very difficult for the users to block ads on the browser. It also means that the users will be more prone to be bombarded with the third-party ads and there will be limited ways left to get rid of unwanted content.
Ad-Blockers
Ad-blockers, as the name suggests, are a sort of an extension on a browser that try to point out and remove or stop advertisements found on many different web pages.
There are many different types of browser extension. Their work is to change the data that user receives from the different websites they visit. Their capability to modify, block, or redirect incoming data is why extensions could stop ads and pop-ups. It also hinders user exploitation and attempts to track users or seize their data. The expected update would only allow extensions to look at the incoming data rather than to alter it.
What is the reason behind the update?
Google said it needed to make the changes related to the extensions to improve their performance. When the add-ons or extensions examine incoming data, web pages in Chrome tend to load slowly as the browser has to consult a large ad blocking database every time it loads a page. Thus, Google has planned to shut down the browser function that allows this behavior.
The update might help Google to retain the users who will switch to another browser seeing a slow loading page. While, it also has to answer those users who don't mind a little delay if it means fewer ads.
How it will impact the extensions’?
The current web-Request API is helpful for ad-blocker extensions as it permits them to "intercept network requests to modify, redirect, or block them." However, with Chrome's forthcoming "Manifest V3" update, the add-ons now have to go through difficult times ahead.
Google's is planning to obstruct ad blocking through the web-Request API and restrict blocking capabilities to a latest Declarative Net Request API. With the crucial announcement, the concern is that if the blockers are confined to use only declarative Net Request API, then companies such as uBlock Origin and uMatrix will be shattered. It will also be impossible for other ad-blocker developers to build new filtering-engine designs. 
Switching to other browsers!
Talking about other browser, Chrome’s major competitor Mozilla Firefox might have been blamed in the past for slowness and instability, but it does not have this database limitation. The browser has improved significantly since the Quantum update in 2017. Besides this, while mobile Chrome does not permit any extensions,many of the Firefox's browser extensions can be used on both desktop and the Android versions.

 

Our Clients






Market Research Vision

About Us


Market Research Vision is a leading market research and market intelligence organization, specializing in research, analytics, and advisory services along with providing business insights & market research reports. Serving as a market research firm, we help our clients in finding: what’s next? We believe in finding creative and innovative solutions through customized and syndicated research reports.
Read More


Contact Us


 
sales@marketresearchvision.com


+1 513 549 5911 (U.S.)
+44 203 318 2846 (U.K.)